We don’t follow automotive culture.
We help build it.

DONUT3logy is an automotive platform rooted in car culture, while GOF agency d.o.o. is a creative, event and production agency that transforms the knowledge and experience gained through DONUT into a broad range of services for clients and partners.

It all began with a simple ambition: to create an event we would genuinely want to attend ourselves.

To bring the right cars to the right place. To gather drivers who live for what they do. To create an atmosphere that makes people want to be there.

From a single event, an entire ecosystem gradually emerged.

Our own international motorsport series. A community of drivers and fans. A media platform that carries stories far beyond the track. And a creative agency that now builds those same experiences for others.

That is what makes DONUT different.

We do not observe automotive culture from the outside. We help shape it.

That is why we understand how a great event becomes a story, how a story builds a community and how a community attracts brands.

Cars. Events. Media.

Three parts of one world.

Cars represent the culture we come from and the people who make everything we do possible.

Events are where ideas become real, from our own automotive events and motorsport competitions to experiences, activations and productions developed for our partners.

Media brings every idea to life. Through film, photography, social media and creative campaigns, we turn events, products, services and brands into stories that create emotion and capture attention.

Every project begins with the same question: why should people care?

Our job is to bring culture, audiences, brands and content together into one natural, connected experience, on the track, in front of the camera and long after the event is over.

WHAT WE DO

EVENTS

• Event concept and development

• Event organisation and production

• Motorsport competitions and automotive events

• Brand activations and promotions

• Product launches

• Production, technical and operational coordination

• Audience, participant and partner management

MEDIA & PRODUCTION

• Video production

• Aftermovies and promotional films

• Real-time event content

• Photography

• Social media content

• Creative campaign development and production

• Editing, post-production and subtitles

• Branded content and storytelling

PARTNERSHIPS & ACTIVATIONS

• Sponsorship package development

• Connecting brands, events and audiences

• Partner integration across events and content

• Development of bespoke activations

• Partnership management and coordination

• Content production for sponsors and partners

AUTOMOTIVE & MOTORSPORT

• Development and production of automotive projects

• Organisation of motorsport events and competitions

• Media production for drivers, teams and championships

• Brand consulting for entering the automotive and motorsport industries

• Management of the sporting, media and commercial aspects of projects

Although our roots are in automotive and motorsport culture, we also bring our experience to projects across other industries. Have an idea or project you would like to bring to life? Get in touch with us through the contact form.